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The NEOM project is located in Tabuk, Saudi Arabia in the northwest of the Kingdom, extended along with Aqaba Gulf and 468 km of coastline with beaches and coral reefs, as well as mountains up to 2,500 m high, with a total area of around 26,500 sq. km.

The planned megacity is alternatively known as "Nowesa" (Arabic: نويسا‎), a slang shortening of "North West Saudi Arabia" (NoWeSA), in reference to the planned city's location.