As Saudi Arabia cements its place as one of the world's most dynamic advertising and marketing markets, TBWA\RAAD, part of Omnicom Advertising Group, is doubling down on its commitment to the Kingdom. The agency today announced the appointment of Dany Aouad as Managing Director for Saudi Arabia, effective immediately. Aouad brings over 25 years of advertising and communications expertise across the Middle East and North Africa, most recently serving as General Manager at Impact BBDO Saudi Arabia since 2022, where he built and scaled the agency's operations in the Kingdom from the ground up.
A Beirut native, Aouad began his advertising career in 1996 at Leo Burnett Dubai, later holding senior leadership roles at Saatchi & Saatchi and Grey Worldwide. A respected voice in the regional industry, he also actively champions social and economic initiatives across the Middle East, including work with independent NGOs addressing critical challenges in Lebanon. He holds a Bachelor's degree in Commerce and Business Administration from Concordia University, Montreal.
"Dany is exactly the kind of visionary leader TBWA\RAAD needs to seize the extraordinary opportunity Saudi Arabia presents right now", said Reda Raad, Group CEO at TBWA\RAAD. "His track record of driving digital transformation and building brands across multiple markets, combined with a deep-rooted understanding of the Kingdom's unique cultural and business landscape, makes him the ideal force to accelerate our growth here. This appointment is also a testament to Omnicom's ability to cultivate and deploy world-class talent right across our network."
TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world’s strongest brands. Brands that own an unfair share of the future.
Read the full story at Zawya