A new Memorandum of Understanding (MoU) has been signed between Savvy Games Group and NEOM to streamline the journey of Saudi gaming startups from incubation to acceleration. This joint initiative aims to strengthen the Kingdom’s end-to-end gaming ecosystem and advance the goals of the National Gaming and Esports Strategy under Saudi Vision 2030.

The agreement formalizes a coordinated approach between Savvy’s Nine66 Incubator Program and NEOM’s ‘Level Up’ Accelerator, ensuring that startups graduating from Savvy’s Incubator have the training, resources and support required to progress efficiently into NEOM’s Accelerator. This Savvy-NEOM collaboration builds upon the rapid evolution of both programs and shall ultimately support a stronger pipeline of investable gaming studios.

Savvy’s Nine66 Incubator Program has helped early-stage studios validate prototypes, build foundational capabilities, and prepare for investor engagement. Through this initiative, Savvy aims to help startups achieve readiness to move into the subsequent stages of development and scaling.

“NEOM Gaming is proud to play a role in nurturing the Kingdom’s gaming ecosystem, in line with the National Gaming and Esports Strategy. From sparking interest within high schools, to investing into young gaming studios via the Level Up accelerator, it’s immensely satisfying to see the green shoots of a viable self-sustaining industry appear. We share a joint view, with Savvy Games Group, that increasing coordination around the startup journey shall benefit all parties, not least the young game makers which we support. We couldn’t be more excited about this alignment.” - Toby Evan-Jones, Executive Director and Head of Gaming at NEOM

The Savvy Academy’s mission is to train and empower the future generations of video game makers and esports managers. Savvy Academy is an initiative of Savvy Games Group, a PIF Company.

Read the full story at NEOM