Saudi Arabia will begin permitting the sale and limited consumption of alcohol in 2026 under a tightly regulated licensing system, as part of its preparations to host major international events, including Expo 2030 and the FIFA World Cup in 2034, Saudi media reported. An alcohol ban has been in place in Saudi Arabia since 1952, prohibiting both citizens and foreigners from consuming alcoholic beverages.

Permitted venues will be allowed to serve beer, wine, and cider; however, beverages with more than 20% alcohol content—such as spirits—will remain restricted.

Alcohol will not be available in homes, public spaces, retail outlets, or for personal production, as the policy is limited to areas primarily serving international visitors and expatriates.

Several global hotel chains are already adjusting their operational plans in anticipation of the new regulations.

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