Equinox is joining Crown Prince Mohammed bin Salman of Saudi Arabia in dreaming of a desert paradise as the company announces plans for a resort in NEOM, the kingdom's utopia project.  The luxury accommodations promise to feature high-end restaurants, a pool the length of 9 Olympic-sized courses, a floating bridge suspended 40 meters above a lagoon, and, of course, a signature Equinox gym.

Equinox, the sleek chain of luxury gyms famous for its $3,000 and up annual price tag for members, entered the hotel game in 2019 with the opening of its first location in Manhattan's Hudson Yards neighborhood.

The NEOM deal is part of Equinox's international expansion. Last summer, Equinox announced another resort in Saudi Arabia as part of the Amaala project also on the Red Sea coast.

Equinox boasts a global portfolio, but 104 out of 110 sites are based in the United States, wellness outlet Spa News reported. Three London locations posted a $18 million loss in 2023. Experts blamed the losses on the company signing expensive leases, according to Spa News.

Read the full story at MSN